MuscleTech® is a worldwide chief in dietary merchandise and was born out of an obsession to redefine the boundaries of science and human potential. Now MuscleTech® has put the TECH again in its identify and is able to reclaim possession of the hotly contested pre-workout area. With the New EUPHORiQ™ and BURN iQ™, fueled by enfinity®  each containing the unique, cutting-edge paraxanthine, MuscleTech® boasts the neatest pre-workout within the market with a revolutionary evolution distinctive to the model.

Reshaping the Industry

The internationally acknowledged sports activities diet model, identified for the final 20 years for revolutionary elements and merchandise that convey energetic diet and human potential collectively, has introduced a duo of ground-breaking, earth-shattering, game-changing pre-workout merchandise that can reshape the business due to an unique partnership with Ingenious Ingredients, founders ofenfinity® the branded paraxanthine ingredient.

Two new merchandise, EUPHORiQTM and BURN iQTM, at the moment are dwell and accessible for buy on and thru e-commerce retailers like Amazon. The partnership between MuscleTech® and Ingenious Ingredients over enfinity® paraxanthine means MuscleTech® would be the solely complement supplier with entry to paraxanthine for the foreseeable future. 

‘Unprecedented results’

“This is caffeine evolved,” mentioned Shawn Wells, the co-founder of Ingenious Ingredients, researcher, dietitian, sports activities nutritionist and the formulation scientist behind enfinity® paraxanthine. “Paraxanthine is a main metabolite of caffeine and it allows for greater focus and energy enhancement when it comes to athletic activity and endurance.”

“Paraxanthine’s benefits include all of the benefits of caffeine, without the backlash,” mentioned Raza Bashir, the Vice President of Scientific Affairs and Innovation for Iovate Health Sciences, the makers of MuscleTech®. “Consumers have been looking for a better alternative to caffeine and this unique and cutting-edge metabolite is a major scientific breakthrough. Our new formulations fueled by enfinity® are designed to deliver unprecedented results.”

“Evolution waits for no one and change is required to achieve peak performance. That’s why MuscleTech® is excited to introduce EUPHORiQTM pre-workout and BURN iQTM thermo to the marketplace, with evolved ingredients and formulations,” mentioned Jarrod Jordan, the Chief Marketing Officer for Iovate Health Sciences, makers of the MuscleTech® model. 

EuphoriQ TM

The smartest pre-workout for unparalleled efficiency.


 is an upgraded, revolutionary pre-workout delivering an vitality and sensory expertise unseen within the market. Anchored by a revolutionary vitality ingredient, paraxanthine, this system delivers clear, clean vitality and elevated focus. Available as powder type in Tropical Yuzu Lemonade, Watermelon Candy and Icy Snow Cone.

Burn iQTM

The smartest technique to a shredded physique.

Burn iQTM is an upgraded, first-of-its-kind fat-burning system delivering an vitality and sensory expertise that has by no means been felt earlier than. Anchored by a revolutionary vitality ingredient, paraxanthine, this system delivers clear, clean vitality, elevated focus, plus AxiviteTM brings the warmth. Available in powder (Mango Chili Lime & Sweet Heat) and capsule type.

Burn iQTM needs to be consumed roughly half-hour earlier than a exercise or half-hour earlier than a meal, whereas EuphoriQTM is to be taken half-hour earlier than a exercise.

Back to Their Roots

“We are going back to the roots of what made MuscleTech® a great brand in the first place, formulations that set a standard and change the industry,” mentioned Bashir. “The future, which includes more product evolutions for 2023, is looking brighter than ever.”

Congratulations on MuscleTech’s two new merchandise, EuphoriQ TM Burn iQ™, each containing cutting-edge paraxanthine.

Paraxanthine: ‘Powerful nootropic’

Paraxanthine is the principle metabolite of caffeine in people. It is a downstream metabolite of caffeine itself. When caffeine is consumed, it’s transformed into the metabolites theophylline, theobromine, and paraxanthine. Supplementing purified patented and study-backed paraxanthine within the type enfinity® skips this metabolic course of, main to wash vitality and focus with out the “bad stuff” that may come from the opposite two metabolites. Research continues to elucidate the advantages of paraxanthine, together with:

Powerful nootropic. “One dose of a new supplement containing the caffeine metabolite paraxanthine can improve short-term memory, reasoning, response time and attention in young adults, an industry-funded study concludes.”

No unwanted side effects. Researchers administered various doses of paraxanthine to wholesome female and male volunteers to find out the consequences of short-term (seven days) doses of paraxanthine on cognitive operate and unwanted side effects. In a double blind, placebo-controlled, crossover and counterbalanced method, topics ingested paraxanthine, a placebo, or a mixture.

Researchers concluded that paraxanthine “may serve as an effective nootropic agent at doses as low as 50 mg” with no unwanted side effects.

“Results provide evidence that acute ingestion of 100 mg and 200 mg of paraxanthine may affect some measures of cognition, memory, reasoning, and response time as well as help sustain attention. Additionally, that acute and daily ingestion of paraxanthine for 7 days is not associated with any clinically significant side effects.”

Redefine Your Limits With MuscleTech®

Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, modern dietary firm that delivers a few of the highest high quality, most revolutionary and efficient energetic diet merchandise on the planet. With model improvements akin to MuscleTech®, Iovate is dedicated to being the primary energetic diet firm on the planet.

MuscleTech® was born out of an obsession to redefine the boundaries of science and human potential. With their dedication to analysis, growth and innovation, they encourage energetic individuals, health lovers and elite athletes to develop stronger collectively. For greater than 20 years, they've fueled those that increase the bar – not in pursuit of a private finest however a greater approach for everybody. Like you, they're in it to construct greater than muscle.

Due to Iovate’s dedication to analysis, growth and innovation, the MuscleTech® model has been globally acknowledged as one of many main sports activities diet manufacturers within the business, and continues to be one of many elite manufacturers redefining efficiency by means of cutting-edge merchandise and high-quality elements.

Headquartered in Oakville, Ontario, Canada, Iovate is a household of greater than 300 staff, six main dietary manufacturers and rising, with efficient merchandise that may be discovered throughout the globe.

For extra data, go to


Choongsung Yoo, Dante Xing et al. Acute Paraxanthine Ingestion Improves Cognition and Short-Term Memory and Helps Sustain Attention in a Double-Blind, Placebo-Controlled, Crossover Trial. Nutrients 2021 Nov; 13(11): 3980.

Marco Orrú, Xavier Guitart et al. Psychostimulant pharmacological profile of paraxanthine, the principle metabolite of caffeine in people. Neuropharmacology 2013 Apr; 67C: 476-484.

NL Benowitz, P Jacob et al. Sympathomimetic results of paraxanthine and caffeine in people. Clin Pharmacol Ther 1995 Dec;58(6):684-91.

Ralf Jäger, Martin Purpura et al. Paraxanthine Supplementation Increases Muscle Mass, Strength, and Endurance in Mice. Nutrients 2022 Feb; 14(4): 893.

The publish CAFFEINE EVOLVED first appeared on FitnessRX for Women.