Behind the Brand: MuscleTech

We are the one firm in sports activities vitamin historical past to have the best-selling protein energy, weight loss program capsule and creatine formulation all on the similar time.’ -Scott Welch, Associate Director

Truly Legendary. Anyone who has been a part of or adopted the bodybuilding and health trade for any size of time is sort of accustomed to MuscleTech, and longtime readers of MD know they've supported our publication for many years. The firm launched in 1995 and grew to a employees of over 300 with manufacturing services in over 7 nations around the globe in only a few years due to modern, efficient merchandise like Nitro-Tech, Cell-Tech, Hydroxycut, and Meso-Tech. Launched in 1999, Nitro-Tech was truly the primary complement to harness the facility of nitric oxide despite the fact that it was marketed as whey protein. The firm’s merchandise ultimately led to heights of success they might by no means have imagined on the outset. “We are the only company in sports nutrition history to have the best-selling protein power, diet pill and creatine formulas all at the same time,” reveals MuscleTech Associate Director Scott Welch. They have additionally been awarded Walmart’s prestigious Vendor of the Year, beating out mega meals and beverage firms like Coca-Cola, Heinz, Kraft, and Procter & Gamble, the identical yr they held the title of GNC Vendor of the Year.

All-star Athletes. Most bodybuilders know that MuscleTech sponsored extra prime athletes than another firm – at one level there have been 150 of their roster! Some of the notables included Jay Cutler, Dexter Jackson and Phil Heath, who had been all MuscleTech athletes throughout their respective Mr. Olympia reigns, in addition to Branch Warren, Greg Kovacs, Chris Cormier, Gustavo Badell and Darrem Charles. “At the 2010 Mr. Olympia, we had four out of the top five under contract and the top three in back-to-back years,” says Marketing Communications Manager Eric Hesse. “I know for a fact we had more all-time total contest wins for our athletes than any other company, aside from Weider, by a wide margin.”

‘Blessing was a perfect fit for us. With his tremendous physique and his sense of humor, he appeals to both the hardcore crowd and regular people. He’s distinctive and needs to make bodybuilding enjoyable and entertaining to take the game to the following stage.’ -Eric Hesse, Marketing Communications Manager

Superstars of the NFL, MLB and UFC have additionally been a part of the MuscleTech household, corresponding to Rob Gronkowski, Albert Pujols, Brock Lesnar and Jon “Bones” Jones. More not too long ago, MuscleTech labored with actor Henry Cavill, who has proven his muscular physique off as each Superman on the large display screen and The Witcher on the favored Netflix collection. And in fact, MD readers are very accustomed to The Boogieman, Blessing Awodibu, who got here onboard within the fall of 2022. “Blessing was a perfect fit for us,” says Hesse. “With his tremendous physique and his sense of humor, he appeals to both the hardcore crowd and regular people. He’s unique and wants to make bodybuilding fun and entertaining to take the sport to the next level.” The MuscleTech roster is filled with different standout athletes together with Jessie Godderz, star of “Big Brother” and MTV’s “Whacked Out,” who's at the moment the National Heavyweight Champion of Ohio Valley Pro Wrestling. Jessie is a former professional pure bodybuilder who like Blessing has severe crossover attraction.

A Commitment to Science. The slogan for MuscleTech has at all times been “supplements that work,” and the corporate has made good on this with a consortium or analysis partnerships and in-house analysis services engaged on new substances, scientific trials and flavoring. “We are obsessed with our commitment to research,” says Raza Bashir, VP of Scientific Affairs and Product Innovation. “We have funded over 100 studies and now have over 100 patents worldwide. No supplement company in the world has done more research on both protein synthesis and creatine than MuscleTech has or provided more advancements. We are about the science and about making great products.”

Committed to Our Industry. While MuscleTech’s wild success has allowed them to sponsor the 2013 profitable Indy 500 race automotive, they've at all times remained true to their bodybuilding roots. Along with the staggering steady of athletes, MuscleTech was the title sponsor of the Mr. Olympia for a number of years and is a platinum sponsor for the upcoming Arnold Classic. They have sponsored actually 1000's of NPC native, regional and nationwide contests. And for these of you who bear in mind when MD was over 400 pages each month, additionally, you will recall MuscleTech was our largest advertiser for a few years. “We are back in MD because even though we have enjoyed tremendous success in the mainstream, we really wanted to get back to our bodybuilding roots and introduce new products to the men and women who appreciate quality products that help them achieve their goals,” Welch tells us.

Looking to the Future. “We are here to be both builders and protectors of muscle,” says Bashir. “If there’s anything that can enhance performance, we want to bring that to market.” You can nonetheless discover the core merchandise that made MuscleTech well-known, in addition to newer ones that proudly keep it up the custom of innovation within the trade. These embody the pre-workout system EuphoriQ and the fat-burner Burn iQ, “the smart way to get shredded.” Both embody Paraxanthine, the substance that caffeine converts to within the physique and which delivers lots of the advantages of caffeine that customers love, with out the drawbacks. There can also be the groundbreaking Clear Muscle HMB Free Acid system, in addition to AlphaTest, one of many top-selling testosterone boosters of all time. There are in fact many extra merchandise offered by the model, and a few thrilling improvements in numerous levels of improvement that MD readers might be very desirous to strive. We at MD are grateful for the connection we have now had with MuscleTech for over 25 years and stay up for working with them transferring ahead as they proceed to carry the newest scientific findings and improvements to market so we are able to all get nearer to wanting, feeling and acting at our best possible.

‘We really wanted to get back to our bodybuilding roots and market our products to the men and women out there who are all about getting huge and ripped, and who appreciate quality products that help them achieve their goals.’ -Scott Welch